There can be determination of the specific promotional channels to be utilized for its integrated marketing communications plan by taking the cost of every type of promotional channel initially. This is because there will always be high chances that the costs of some promotional channels will be higher than the set budget of the organization (Schultz, 2020). In such a situation, there will have to be elimination of those channels by the organizations from consideration. This is because the annual recurring expenses from the utilization of those channels will always be a burden for the organization in future. There can also be consideration of the popularity of the promotional channel like the average number of users